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We had the pleasure working with KBS+P who reached out to UA5 with the need to have captivating data-visualizations for the latest Vanguard campaign. We came up with unique, but concise ways of illustrating the value of Vanguard ETFs compared to the average market.
In order to work agilely, we used the programming language Processing to rapidly illustrate our ideas with the actual data. We ended up creating about twenty different animations/concepts. Once we narrowed them down to four, we recreated the code in Flash and also added interactivity to make the advertisements engaging.