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Shosha Bottoms, a lifelong yoga teacher with a committed following, decided to launch her own studio after working for years at others.
UA5 was hired to develop an identity system that conveyed her personal brand, as well as her new studio’s. The brand was to convey feminism, as well as Shosha’s strong passion for yoga.
The base of the brand identity is a lotus leaf. From there, an entire system was built based on ancient lotus patterns, with modern colors and layouts.