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2tor, Inc. is a private company that was started by The Princeton Review’s founder John Katzman. They partner with preeminent institutions of higher education (USC being the first) to deliver rigorous, selective degree programs online. In short, they will be helping storied institutions come online and compete with the likes of University of Phoenix and Kaplan.
2tor reached out to Use All Five to produce the branding and collateral. The pieces and brand-identity communicate the 2tor voice, service and standards–both in print and electronic media.
One of John’s favorite family dogs growing up, named 2tor, inspired the identity.