The current issue of Architect Magazine highlights the approach and strategy we developed for the websites we built for Thom Mayne’s architecture firm, Morphosis. We built two websites for different audiences. The first one, Morpohosis, is directed towards people who are unfamiliar with Morphosis and desire a thin but powerful experience behind their philosophy and projects. The second, Morphopedia, is much deeper and all-inclusive. We convinced Morphosis to use Morphopedia as a distribution channel for every piece of relevant information and their connections.
By design, morphopedia.com is structurally transparent and simple to navigate. It adheres to a “more is more,” seemingly free-for-all content strategy that upsets the typical PR conventions of strict control. — Braulio Agnese, Architect Magazine
Read the full article at online at Architect Magazine
Awesome job on the Morphopedia site. This is what every Architectural nerd dreams of.
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