Fridays are too busy for flashbacks, so we’re turning these in to Weekly Roundups. They’ll be put together usually on the weekends when we have a little more free time ; )
Enjoy this week’s links, and please e-mail or twitter at us if you find anything else interesting on the webs.
Authenticity = Success
We come across too many new brands that don’t feel right for a company we know well. This is because these brands are not authentic. They are manufactured; they have nothing to do with what the company is really about – and too much to do with hyperbole and wanting to impress.
faked euphoria- a microsoft store
On the subject of authenticity, you can’t fake it — just learn from Microsoft in this embarrassing video! There’s something deeper at work in the Apple store that Microsoft can’t copy, don’t copy – innovate.
Nussbaum on Design, Disruption and Innovation
We now have the technology to engage consumers, learners, drivers, patients – everyone – and make them part of a process that generates new options, services and experiences. Of course, that means “experts” have to give up some control and that includes managers, designers, branders (is that a term?).
Brewing a Better Rating System
Love this idea, simple, fun, and strong.
What Startups Are Really Like
“I’ve been surprised again and again by just how much more important persistence is than raw intelligence.”
Shocking Barack. What just happened?
A perfect product launch for the 21st Century?
Utility Marketing: Usefulness Creates Connections
However, by employing utility, brands can effectively “walk the walk”. Manifesting their attributes through functions, interactions and behaviors. Transforming abstract concepts into tangible characteristics. Converting talk into action.